We are in an era that people are
engaging in a mobile sale for easy and bumper sales. Even if you have an office,
if you sit down, waiting for customers to come in and patronize you, then, you
will sooner close down the office and will permanently be on the street to grab
your customers in mass.
Any business that wait for
customers to come in will only have left over customers because the core
customers will have been marketed by serious business owners who are so
definite about creating a landmark in the industry they are.
If banks will have to go after
customers, if schools will chase after their customers, if political parties
will target and locate their party members, if churches will have to go after
souls, if industries wouldn’t wait for customers to walk into their offices but
will rather strategically position themselves where customers will go through,
position themselves where they will walk into the path of customers, then, you
should be too big to go outside there to grab your sales.
Business owners, Corporations
owners no longer tarry for their customers to check in, as a matter of fact,
you can package a product or service for some selected customers that you are
sure of meeting such needs for them. Roll out the product/service you have that
can meet their needs and take it to them in their houses and offices.
One-on-One Marketing: At a point in time like this, there is need
for you to engage ad-hoc staff or voluntary staff who can move around your
territory and beyond to market customers one-on-one until they turn it to
sales. Stop complaining on how bad the economy is, rather hit the street and hook
unto your customer, hence, it is a value added product/service, it cannot be
ignored by your customers.
Continuous Advert: Hit on any means of advert that will minimize
your cost and maximize your profit. Let your product/service ring into the hearings
of your customers at timely intervals that none of your targeted customers will
be able to resist. Print more copies of colorful and attractive handbills, go
into every nooks and crannies of where you and your people are to ensure that
no car is left without dropping a copy with, no eatery is eluded of not having
copies, no banks, supermarkets are left without having copies of your advert on
handbill.
Request For Few Minutes Talk:
It wouldn’t be a bad deal for you to place a request for few minutes to have a
chat with your targeted market. Don’t rely on anybody to be passionate than you
in this your business. I am not amazed to always see business owners, who are
not too proud to come and talk about the product/service on media.
Free Product/Service: I will always remember the bulk sms platform
I am thriving on recently, which I met some years ago. The service of this
platform is so catching that, registering with the platform only give you
access to 5 units of bulk sms, if you then refer someone to them, you are also
entitle to them. The initial bonus is for you to test run the service you will
operate with, the later bonus is to trigger you to the marketing on their
behalf.
Go Extra Mile: Every business that is making the sales will have
the truth to tell you that they are going extra mile for them to attain such.
When I was moving out of junior staff level in my former company before I
resigned, that was when I knew that jobs don’t just come in the day, like we
will just stay in the office to receive when we resume. Someone has paid the
price of staying back in the office after staffs have gone, someone will have
to wake up in the midnight to work out the logistics, will have to leverage on
some connections he has, will have to stretch himself to ensure that deals are
delivered.
Leverage: You might not be able to reach or convince all your
customers for sales, you need a door to open for you to have access in, you
need someone to permit you mount on his shoulder for you to gain some more
heights, you need someone to pen his signature for you to have access to some
group of people. Don’t be too big or small enough never to be bold to ask for leverage
into any place you have been eyeing.
MYTHS ABOUT SALES
God Will Bring My Sales: Many people have become too lazy,
expecting God to come down to engage in the force they should engage in and if
nothing celebrating isn’t coming forth, they will gladly pass the blame to God
as He that doesn’t answers prayers.
It Is Not By Power But By My Spirit: Some individuals have wrong
religious belief about people who work hard, thinking, it is wrong to work hard
or anti-religious to be hardworking. The Spirit has not commissioned you to be
lazy rather it has commissioned to deliver result that ordinary men and women
will not be able to achieve, you should be able to thrive on any absurd
situation to make your sales even in the worst economic situation by His
Spirit.
If It’s Mine, It Won’t Pass Me By: Some people have this wrong myth
that if it is their sales, it will surely come to them. The fact of the matter
is that, it won’t get to you because there are many smart sales people who have
positioned themselves ahead of you to ensure you wouldn’t taste out of the
goodies except you join them to always go for the sales.
People Go For Quality: Be reminded that people without quality but
with quantity are always on the move to bypass you if you think you have the
quality. Don’t forget that you aren’t the only sales person within the city
that you will be walked into without meeting other people with quantity and
quality like you.
Sales Requires More Money: That maybe correct, but you will need to
drive yourself hard to get to that level of spending fortune on advert to
attract more sales. Engage in what you have now to get what you want. Maximize
means that will not cost you much to get what will make you earn more, read and
leverage on things you are learning on this platform, never wait for the big
money for you to engage in sales strategy, put your head to work before your
money will come and will be put to work.
Dapo Olaleye, an
Associate Pastor in Balance Gospel Ministries International Headquarters. He is
the President of Business Xploit Group with Nine Subsidiaries through which
lives are blessed around the globe. Chancellor of Business Xploit institute, Facilitator
in School Of Discovery (Gospel Dominion Prayer Ministries), author of seven books
(Unlocking Your Potentials To Profits, Uncommon Sense Guide To Making Money,
Woman! You Are A Blessing Not A Burden, Ladies Of Dignity, More Than Money, A-Z
Secrets Of Academic Excellence, Becoming An Academic High Flier and Generating
God’s Ideas For Business, Ministry, Career (CD)). He is an alumnus of Daystar
Leadership Academy and Daystar Business Academy and Student of Word Of Faith
Bible Institute. He can be reached via: bizxploit@gmail.com, 08122927079.
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