The common saying “Your location
determines your allocation” is always true to a large extent. Be sensitive
about your business location at a time like this, if you want to boost your
sales indeed. Don’t hide yourself where people will need to have vision or
dream before they can locate you, you need to locate yourself where the blind
will see you, where the people who don’t even need your product will see it and
get convinced with what they see.
Locate yourself, where you can be
located. There is a popular firm along Etim Iyang Crescent in Victoria Island,
Lagos, this firm has subsidiaries, amongst her subsidiaries is an eatery, where
comfortable people patronize, this is where a crippled young lady located
herself with her son, it surprise you to know that her husband is always around
her because this young lady will make nothing less than N5, 000 on a daily basis because people that throng into this
eatery gives this young lady N100, N500 and N1,
000. She makes such money at minimum daily just because of her location, if you
sell recharge card and you sell in the ghetto, surely, you need to have more of
N100 worth timely, if you dare to have N1, 500 worth, then, you will use it
yourself, which I know you will not also use it but return but if you sell such
within good areas where there are companies, you are sure of the worth you need
to have.
If you have been wrongly located,
it is not too late for you to relocate, relocate yourself for your allocation
to be reviewed. I stay around Gbagada axis in Lagos, people who are conversant
with this area knows that there is a ram selling point opposite filling station
beside a church, this businessmen who sell the ram don’t hesitate to bring
their rams out of the building to major road even where they know people throng
not just cars because they know about location boost sales in a time like this
either directly or indirectly.
Locate yourself where people pass
during this period, don’t locate yourself inside your street, where you can
count number of people that pass through in a month, you need to make payment
if the need be and as a matter of fact, the payment will be higher than your
used to be. Your stinginess will sting your sales to death.
How To Choose Location?
·
Ask God:
“He leads me beside the still water”, God is also a strategist, while will he
have to lead you beside the still water because he wants to restore your soul.
Be assured that God will not lead you to where you will not be restored, ask
God for location of where you are to sell for a boost at a time like this,
follow and don’t disobey in 1%, if he has spoken to you.
·
Target
Market: Locate yourself where your target market is, don’t be smart enough
to be far away from where your target market is except otherwise being led, if
not being led by God to such place, and locate yourself where you can be easily
reached by your customer.
·
Negotiation:
If you need to move out of your normal big woman’s office for you to be seen by
prospective customers on the road, then, you will have to go an negotiate such
place at this time only. Don’t be too big to come to where you will be needed
and make negotiation for your sales to improve.
·
Mobility:
If you don’t have a car, hire a vehicle that can move your goods to where it is
needed for this period, if the need be for you to squat with someone who stays
around where your target market is, it worth it for you to do such. During some
church convention, you will see business owners who will leave their offices to
be at the camp ground for one week to grab the sales, knowing well that money
is hiding where there are people.
Dapo Olaleye, an
Associate Pastor in Balance Gospel Ministries International Headquarters. He is
the President of Business Xploit Group with Nine Subsidiaries through which
lives are blessed around the globe. Chancellor of Business Xploit institute, Facilitator
in School Of Discovery (Gospel Dominion Prayer Ministries), author of seven books
(Unlocking Your Potentials To Profits, Uncommon Sense Guide To Making Money,
Woman! You Are A Blessing Not A Burden, Ladies Of Dignity, More Than Money, A-Z
Secrets Of Academic Excellence, Becoming An Academic High Flier and Generating
God’s Ideas For Business, Ministry, Career (CD)). He is an alumnus of Daystar
Leadership Academy and Daystar Business Academy and Student of Word Of Faith
Bible Institute. He can be reached via: bizxploit@gmail.com, 08122927079.
No comments:
Post a Comment