At a time like this, it is not a
rumour to hear big companies engaging in promotion, which is boosting their
sales. Wisdom requires that you as an individual can also engage in promotion
to promote your company’s sales at the end of the year.
If you indeed desire that your
product/service is promoted in the market place, you have no option than to
engage in promotion. As I move around, I have seen some wise drycleaners with
their advert, wash 30 pieces of clothes at N5,
000, wash this quantity of pieces and they will clean additional pieces for
you. I just received a text as I am typing this article from a bulksms
platform, informing me to buy units of sms and I will stand the chance of
winning N2, 000 I didn’t work for.
The market tends to direct 75% of
the general market towards the product that is doing promotion. Early 19’s when
7up bottling company was doing promotion and gave out Dewo Racer, other
products lost their sales capacity to 7up because everyone was willing to get
the car despite the fact it was well known that it is only the number of few
stated people who will own it, yet everyone had to try their luck, which hiked
the sales of 7up.
Be ready to give out some portion
of the sales boosting income to the public so that you can draw more customers
that you will retain for years more. Promotion is making the ovation of your
product loud than other products in the market or industry all because you were
ready to give more to your customers as you envisaged the more that will flow
in during this period. Maltina didn’t hesitate to handover the promised number
of bedroom flat that they promised their winners who were able to meet up their
requirement.
Don’t just hang your hands on
your office table and wait for God to appear to you physically for sales
boosting to be your lot. You need to rise up to do your part for God to fulfill
His promises as well.
Promotion Mediums
1. Branded
Souvenirs: You can make souvenirs that wouldn’t hamper your profit to the
barest minimum and pack with your product or deliver with your service.
2. Cash
Gift: Certain cash gift can be given to an individual who can meet up with the
requirement publish to having the cash.
3. Small
Extra Quantity Of Product/Service: You can also make provision for the small
size of your product to be inserted into the pack of the product so as to write
off other product in the market.
4. Food
Stuff: Very surprising to realize that companies do a giveaway of rams, rice,
oil to the purchase of their product/service.
5. Landed
and Building Property: Companies give away landed or building property to the
beneficiary of such who have been able to certify the stated and printed step
by step approach.
6. Vehicles,
Airplane etc: There are companies that have proven their worth by giving
airplane and vehicles to individuals who won the prizes attached to any price
paid.
7. Free
Trip to Dubai, South Africa: There are provisions that company have done, which
has given people the opportunity to have holiday in the stated places.
8. Free
Ticket For A Show or An Event: You can also give ticket to individuals to your
selected customers to watch a selected film, show or grace an occasion.
9. Opportunity
To Dine With Dignitary: You can also give your customer an opportunity to have
a dinner with selected dignitary as infringe benefit to purchase of their
product.
10. Opportunity
To Become Dealer/Distributor: Companies give customer opportunity to become
dealer/distributor after they have hit the purchase of a certain quantity of
their product.
Dapo Olaleye, an Associate Pastor in Balance Gospel Ministries International Headquarters. He is the President of Business Xploit Group with Nine Subsidiaries through which lives are blessed around the globe. Chancellor of Business Xploit institute, Facilitator in School Of Discovery (Gospel Dominion Prayer Ministries), author of seven books (Unlocking Your Potentials To Profits, Uncommon Sense Guide To Making Money, Woman! You Are A Blessing Not A Burden, Ladies Of Dignity, More Than Money, A-Z Secrets Of Academic Excellence, Becoming An Academic High Flier and Generating God’s Ideas For Business, Ministry, Career (CD)). He is an alumnus of Daystar Leadership Academy and Daystar Business Academy and Student of Word Of Faith Bible Institute. He can be reached via: bizxploit@gmail.com, 08122927079.
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